Archive for Tickets
Say Thank You to Teachers & Veterans
Posted by: | CommentsDid you know that Alliance for Audience has created special relationships that enable the sale of discounted tickets in Arizona EXCLUSIVELY to:
- School Teachers
- Veterans & Active-Duty Military members.
These outreach initiatives are called, respectively, SHOWUP FOR TEACHERS (conducted in partnership with the Arizona Department of Education) and SHOWUP FOR VETERANS (conducted in association with the Veteran Tickets Foundation).
You may already be aware that ALL of the discount tickets in ShowUp.com’s Ticket Marketplace are available to Teachers and Veterans at a deeper discount. (That deeper discount is achieved by removing the ShowUp.com service charge – so organizations selling tickets receive the same amount regardless of where it sells.)
But did you know that you can make available EXCLUSIVE DISCOUNT OFFERS to Teachers and/or Veterans? It’s easy – just a simple check box when you submit your ticket offer. The rest of the process is exactly the same as selling tickets regularly via the Ticket Marketplace. For additional assistance, please contact Veronica Martinez at VMartinez@allianceforaudience.org; or 602-971-2223 x100.
Veterans Day is November 11 – and then, the holiday season is right around the corner. So, how about extending a special THANK YOU to Teachers & Veterans by offering them and their families a SPECIAL DISCOUNT INVITATION to attend YOUR next performance, concert, exhibition or activity.
ShowUp for Veterans is supported by Bank of America
ShowUp for Teachers is supported by JPMorgan Chase
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Announcing: ShowUp for Veterans
Posted by: | Comments“Thank you for your service to our country.”
It’s not just in words but in deeds that Arizona’s arts & cultural community can appreciate the service of Arizona’s active-duty and veteran military service members and their families.
Today, Alliance for Audience is honored to launch ShowUp for Veterans as a heartfelt way to say “Thank You” to Arizona’s Active Duty Military, Veterans and their families and extend an on-going invitation to participate in Arizona’s wealth of arts & cultural activities.
ShowUp for Veterans has been created in partnership with the Veteran Tickets Foundation (www.VetTix.org) a Phoenix-based 501c3 non-profit organization that works nationally. Their mission is simple: Give something to those who gave as a way of saying “thank you.”
Here’s how ShowUp for Veterans Works:
ShowUp.com has built an exclusive ShowUp for Veterans ”window” to its popular Ticket Marketplace (which sells last-minute discount tickets) and installed it WITHIN www.VetTix.org – so that is is accessible exclusively by military service-members through Vet Tix’ online system. However, ALL the discount tickets available in ShowUp.com’s ticket marketplace are available at an even lower price when access via www.VetTix.org – as Alliance for Audience removes its own service charge resulting in additional savings of $1 to $8 per ticket (depending on the price of the tickets).
In addition to that routine “extra discounting” ShowUp for Veterans also provides an easy way for arts & cultural organizations to make available discount and special offers that are NOT available to the general public at all! (Operationally, it’s precisely like selling tickets via the Ticket Marketplace – just click the “ShowUp for Veterans” button.”)
“Veteran Tickets Foundation is always looking for new opportunities to reach out to the 24 million veterans in the United States,” said CEO and founder of Vet Tix Michael Focareto. “This partnership with Alliance for Audience fits our mission of saying ‘thank you’ to a tee.”
A very special thank you goes to Bank of America for underwriting the ShowUp for Veterans initiative!
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“CRM” Orientation Meetings Scheduled for Next Week. Your ENTIRE Team is Invited!
Posted by: | CommentsRecently, Alliance for Audience announced a new partnership with Patron Technology that will bring Customer Relationship Management (CRM) services to Arizona’s arts & cultural community.
[IMPORTANT: This project is completely different from the "Community Database" project that you've heard so much about from us recently.]
See the original announcement (November 19, 2010) here: http://notes.allianceforaudience.org/2010/11/19/announcing-a-new-service-its-not-ticketing-its-crm/
Several introductory meetings with a representative of Patron Technology have been scheduled for NEXT WEEK – and all Alliance for Audience member organizations interested in TICKETING, DONOR RELATIONS and DATABASE MANAGEMENT are invited/encouraged to attend.
You’re welcome to attend with as many people from your team as you wish. Box Office, Marketing, Development, Management & Board will ALL find this valuable and interesting!
Monday December 6th , 2:30-4pm
Scottsdale Convention and Visitors Bureau
Galleria Corporate Center
4343 N Scottsdale Road , Suite 170
Scottsdale, AZ 85251
- Snacks and Drinks provided.
Tuesday Dec 7th, 9:30- 11:30am
Tucson Pima Arts Council
100 N Stone Ave (Ground Floor Community Room)
Tucson, AZ 85701
- Snacks and Drinks provided.
Wednesday Dec 8th, 9am – 10:30am
Arizona Broadway Theatre
7701 W Paradise Lane
Peoria AZ 85382
- Continental breakfast provided.
Please RSVP by 4pm on Friday, December 3 to Margaret Fallon, Director of Services at MFallon@allianceforaudience.org.
A limited number of travel grants are still available to arts & cultural organizations in Flagstaff and the Prescott area that wish to attend these meetings.
Announcing a New Service: It’s not “Ticketing” it’s CRM!
Posted by: | CommentsAlliance for Audience is delighted to announce a partnership with Patron Technology (the company behind the popular PatronMail system) to supply PatronManager CRM services to arts and cultural organizations in Arizona.
If you were around for the birth of Alliance for Audience & ShowUp.com, you may recall that we were preceded by more than two years of discussion by an ad-hoc group convened by the Arizona Commission on the Arts that came to call itself the Ticketing Tactics Task Force (or “TicTacs”).
I bring this up as a reminder that the desire to improve TICKETING processes for arts & cultural organizations was the very FIRST goal of this association – and it’s been a long time coming.
That time has arrived… and it’s far better than we ever dreamt. Welcome to the world of affordable, web-based CRM for arts & cultural organizations:
PatronManager CRM is an all-in-one system that manages and integrates all your organization’s operations: ticketing, donations, correspondence, e-mail, and calendar. It is not simply a ticketing system with a donation module bolted on. CRM stands for Customer Relationship Management and it represents an entirely new approach to managing customer relationships. Key features include:
- Centralized information – Data is not scattered across multiple spreadsheets and documents. All the key information – tickets, patrons, donations, etc. – is stored in one central database that the entire staff can easily access.
- Affordability – For organizations that sell tickets, PatronManager CRM carries no annual fee, and for others it is priced so that arts and culture organizations operating on lean budgets can afford it.
- Web-based – Everything is accessible from a web browser. No software, hardware or IT staff is required.
PatronManager CRM was developed in partnership with the Salesforce.com Foundation, and was designed to meet the management needs and tight budgets of small and medium sized organizations; PatronManager CRM carries no annual fee for ticket-selling organizations and eliminates the complexity of software.
Alliance for Audience is partnering with Patron Technology to bring this sophisticated technology to Arizona – and with the benefit that the FIRST 15 AFA MEMBER ORGANIZATIONS to sign up for this service will incur NO SET-UP FEES.
We have arranged for a Patron Manager CRM representative to come to Phoenix & Tucson on December 6, 7 & 8. To attend a live demonstration and discussion in Phoenix or Tucson, please contact Margaret R H Fallon, AFA’s Director of Services at
- 602-971-2223 x103 or
- MFallon@allianceforaudience.org (please put “PatronManager” in the subject line)
Times & locations will be finalized based on who signs up with Margaret. (Each demo session lasts 90 minutes.) - A limited number of travel grants are available to AFA member organizations wishing to attend from the Flagstaff and Prescott areas.
If you are unable to attend the live demonstration, please request a private on-line demonstration for you and your team by clicking here: AFA PatronManager CRM.
Arts & Cultural Community Reaches Out to School Teachers
Posted by: | CommentsArizona has more than 36,000 school teachers and they are a population that arts & cultural organizations especially appreciate welcoming as audiences. Despite the job’s low pay, school teachers are particularly well educated, engaged and curious – and they hold the key to introducing arts & cultural experiences to new generations.
The arts & cultural community has long looked for a way to connect more closely with educators and, though it’s not one of our most ”publicly visible” services, I’m delighted to inform you of a nearly 2-year old initiative of Alliance for Audience that we call ShowUp for Fun. It’s a DIRECT CHANNEL to make DISCOUNT TICKETS available to Arizona school teachers.
The Arizona Department of Education maintains an “eLearning Platform” which they call IDEAL (www.ideal.azed.gov). That’s a service that offers Arizona teachers on-line access to innovative curriculum resources. IDEAL is administered jointly by Arizona State University and Arizona Department of Education.
Alliance for Audience has established an on-going technology link to IDEAL that provides school teachers access to ALL the discount tickets available in ShowUp.com’s popular Chase Ticket Marketplace – but at a deeper discount.
- You authorize discount tickets for sale via the Chase Ticket Marketplace on ShowUp.com.
- We maintain a live “feed” of ALL Ticket Marketplace inventory to IDEAL – which displays those tickets for sale to school teachers who log-in to the secure IDEAL website. (The Department of Education is responsible for assuring that ONLY qualified educators are provided access to the site.)
- We REMOVE the service charge that Alliance for Audience adds to discount ticket sales offered to the public. That savings of $1 to $8 per ticket is how the teachers receive a “deeper discount”.
- Organizations that sell discount tickets through ShowUp.com’s Chase Ticket Marketplace receive the same amount REGARDLESS of whether that ticket sells via the public Chase Ticket Marketplace or thru the private ShowUp for Fun relationship.
- Can arts & cultural organizations make SPECIAL offers to school teachers that are NOT offered to the public at all? YES!
- Does this project sell school matinee performances and field trips? NO – this is for admission to public performances, exhibitions and events.
The entire purpose of ShowUp for Fun is to directly invite school teachers to attend your performances, exhibitions and events – and make them feel welcome and familiar with your offerings.
ShowUp for Fun – for Teachers is supported by the Arizona Community Foundation and Wells Fargo Bank who are delighted to help connect educators to the arts & cultural community. And we are very grateful to the Arizona Department of Education and Arizona State University for their willingness to partner with us in this creative way.
Want more information about how to extend special invitations to teachers? Please contact Veronica at VMartinez@allianceforaudience.org.
New Service Charges for Ticket Marketplace
Posted by: | CommentsFor the very first time since the service launched nearly 6 years ago, the schedule of service charges for ShowUp.com’s Chase Ticket Marketplace has been adjusted.
Unchanged is the fact that these charges are still “embedded” into the offer of discount tickets that appears on the Chase Ticket Marketplace. As much as ticket buyers are grateful for discount tickets in the first place - they also tell us frequently that they LOVE the fact that the discount price they see is the actual price they pay.
For those who “price” discount tickets for sale on the Chase Ticket Marketplace, you’ll be interested to know that the simple ”logic” behind this schedule is that a 40% discount on your original ticket price PLUS the embedded service charge should still yield a 30% discount to the ticket buyer.
As before, YOU maintain complete control over your organization’s discount pricing decision. Many organizations choose to offer a 50% (or even greater) discount on their original ticket price. For some, it makes sense to offer less.
In many cities around the county, such services are locked into a strict ”Half-Price” model. Here in Arizona, you’ve always enjoyed total flexibility! You are welcome to discount more (or less) based on whatever strategy works best for your organization. (Margaret, Veronica and I always welcome the chance to be of assistance in helping organizations think through that strategy.)
When planning your discounting strategy, here’s the new pricing schedule:
| Your “Base” Discount Ticket Price | Surcharge (to be added per ticket) |
| $0: | No surcharge |
| $8.99 or less: | $1.00 |
| $9 to $11.99: | $1.50 |
| $12 to $17.99: | $2.00 |
| $18 to $23.99: | $3.00 |
| $24 to $29.99: | $4.00 |
| $30 to $35.99: | $5.00 |
| $36 to $41.99: | $6.00 |
| $42 to $47.99: | $7.00 |
| Greater than $48: | $8.00 |
| ShowUp for Fun: | No surcharge |
However, because the public only sees the TOTAL price, we disclose the charges differently – so ticket buyers can clearly see what portion of their total price is allocated to the ShowUp.com service charge:
| The Discount Ticket Price here on the Chase Ticket Marketplace | Surcharge (already included) |
| $0: | No surcharge |
| Under $10: | $1.00 |
| Up to $13.50: | $1.50 |
| Up to $20: | $2.00 |
| Up to $27: | $3.00 |
| Up to $34: | $4.00 |
| Up to $41 | $5.00 |
| Up to $48: | $6.00 |
| Up to $55: | $7.00 |
| $55 & Over | $8.00 |
| ShowUp for Fun: | No surcharge |
As always, please let us know whenever we provide any additional information or assistance.

