Archive for Pricing
Chase Ticket Marketplace has a New Promotional Partner: AAA Arizona
Posted by: | CommentsHow do you bring the opportunities of Arizona’s arts & cultural community to the direct attention of thousands of residents & visitors? In an era of tightened (or eliminated) advertising budgets – and increased competition – the answer is creative partnership.
Today, we’re thrilled to announce a new relationship between AAA Arizona, the Arizona affiliate of AAA and ShowUp.com’s Chase Ticket Marketplace.
Take a look here and you’ll see ShowUp.com listed among AAA Arizona’s discount providers: http://www.aaaaz.com/discounts/Entertainment/Showup.htm
Then, from that page click the link for the CHASE TICKET MARKETPLACE – and you’ll see a special version of the page which includes the AAA logo.
Behind the scenes, we are able to track discount sales that originate via AAA distinctly from those that originate through ShowUp.com’s public efforts. (The pricing of discount tickets is identical on each platform.) The opportunity here is to present this information specifically to AAA members – and explore how that visibility might raise the selling-power of the Chase Ticket Marketplace.
AAA has a variety of announcements about to come out to its members.
- Featured in AAA’s February member discounts e-newsletter scheduled to go out on Feb 10th to about 38,000 opt-in members.
- Featured on AAA’s entertainment theme page http://www.aaaaz.com/discounts/ftr_entertainment.htm which will be inserted into other digital media and newsletters.
February is going to be a HUGE month for attention to the Chase Ticket Marketplace!
Please contact Veronica (VMartinez@allianceforaudience.org) or Margaret (MFallon@allianceforaudience.org) if we may provide additional information or assistance to help your organization take full advantage of this opportunity.
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New Service Charges for Ticket Marketplace
Posted by: | CommentsFor the very first time since the service launched nearly 6 years ago, the schedule of service charges for ShowUp.com’s Chase Ticket Marketplace has been adjusted.
Unchanged is the fact that these charges are still “embedded” into the offer of discount tickets that appears on the Chase Ticket Marketplace. As much as ticket buyers are grateful for discount tickets in the first place - they also tell us frequently that they LOVE the fact that the discount price they see is the actual price they pay.
For those who “price” discount tickets for sale on the Chase Ticket Marketplace, you’ll be interested to know that the simple ”logic” behind this schedule is that a 40% discount on your original ticket price PLUS the embedded service charge should still yield a 30% discount to the ticket buyer.
As before, YOU maintain complete control over your organization’s discount pricing decision. Many organizations choose to offer a 50% (or even greater) discount on their original ticket price. For some, it makes sense to offer less.
In many cities around the county, such services are locked into a strict ”Half-Price” model. Here in Arizona, you’ve always enjoyed total flexibility! You are welcome to discount more (or less) based on whatever strategy works best for your organization. (Margaret, Veronica and I always welcome the chance to be of assistance in helping organizations think through that strategy.)
When planning your discounting strategy, here’s the new pricing schedule:
| Your “Base” Discount Ticket Price | Surcharge (to be added per ticket) |
| $0: | No surcharge |
| $8.99 or less: | $1.00 |
| $9 to $11.99: | $1.50 |
| $12 to $17.99: | $2.00 |
| $18 to $23.99: | $3.00 |
| $24 to $29.99: | $4.00 |
| $30 to $35.99: | $5.00 |
| $36 to $41.99: | $6.00 |
| $42 to $47.99: | $7.00 |
| Greater than $48: | $8.00 |
| ShowUp for Fun: | No surcharge |
However, because the public only sees the TOTAL price, we disclose the charges differently – so ticket buyers can clearly see what portion of their total price is allocated to the ShowUp.com service charge:
| The Discount Ticket Price here on the Chase Ticket Marketplace | Surcharge (already included) |
| $0: | No surcharge |
| Under $10: | $1.00 |
| Up to $13.50: | $1.50 |
| Up to $20: | $2.00 |
| Up to $27: | $3.00 |
| Up to $34: | $4.00 |
| Up to $41 | $5.00 |
| Up to $48: | $6.00 |
| Up to $55: | $7.00 |
| $55 & Over | $8.00 |
| ShowUp for Fun: | No surcharge |
As always, please let us know whenever we provide any additional information or assistance.