Archive for Advertising
2 Great Opportunities to Reach Out & Touch Someone
Posted by: | CommentsIn an era of websites, broadcasts, e-mail & social media, it’s easy to forget how important is PERSONAL interaction as a way to connect with prospective audiences.
Alliance for Audience is delighted to be a promotional partner for two up-coming in-person connection opportunities and we hope you’ll attend – and invite your audience members to attend as well!
SATURDAY, SEPTEMBER 10 – GET OUT PERFORMING ARTS EXPO at Mesa Arts Center
- Valley arts & cultural groups are invited to participate in the Valley’s longest-running “expo” – which draws about 1,500 spectators each year.
- This event is sponsored by the Tribune. For information about booths and showcasing, please contact Maggie Miller, Marketing Coordinator at 480-898-6312; mlmiller@evtrib.com
- CLICK HERE for event information
SATURDAY, OCTOBER 1 - FESTIVAL OF THE ARTS at Herberger Theater Center
- The Festival celebrates the arts in downtown Phoenix with a day featuring performances, dance, food, art, live music, children’s activities, film festival shorts and more!
- Booth spaces are already filled – but for additional information about ways to engage please contact Laurene Austin, 602-254-7399 x105 or laustin@herbergertheater.org.
- CLICK HERE for event information.
Look forward to seeing you at BOTH events!
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Chase Ticket Marketplace has a New Promotional Partner: AAA Arizona
Posted by: | CommentsHow do you bring the opportunities of Arizona’s arts & cultural community to the direct attention of thousands of residents & visitors? In an era of tightened (or eliminated) advertising budgets – and increased competition – the answer is creative partnership.
Today, we’re thrilled to announce a new relationship between AAA Arizona, the Arizona affiliate of AAA and ShowUp.com’s Chase Ticket Marketplace.
Take a look here and you’ll see ShowUp.com listed among AAA Arizona’s discount providers: http://www.aaaaz.com/discounts/Entertainment/Showup.htm
Then, from that page click the link for the CHASE TICKET MARKETPLACE – and you’ll see a special version of the page which includes the AAA logo.
Behind the scenes, we are able to track discount sales that originate via AAA distinctly from those that originate through ShowUp.com’s public efforts. (The pricing of discount tickets is identical on each platform.) The opportunity here is to present this information specifically to AAA members – and explore how that visibility might raise the selling-power of the Chase Ticket Marketplace.
AAA has a variety of announcements about to come out to its members.
- Featured in AAA’s February member discounts e-newsletter scheduled to go out on Feb 10th to about 38,000 opt-in members.
- Featured on AAA’s entertainment theme page http://www.aaaaz.com/discounts/ftr_entertainment.htm which will be inserted into other digital media and newsletters.
February is going to be a HUGE month for attention to the Chase Ticket Marketplace!
Please contact Veronica (VMartinez@allianceforaudience.org) or Margaret (MFallon@allianceforaudience.org) if we may provide additional information or assistance to help your organization take full advantage of this opportunity.
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Going Mobile!
Posted by: | CommentsExciting news today from the world of technology that powers ShowUp.com! New MOBILE technology has just gone live – so you can visit ShowUp.com from your iPhone and smartphone.
On your mobile device, simply enter www.ShowUp.com and you’ll arrive at the Greater Phoenix content. What also works is: www.Phoenix.ShowUp.com.
Also visit:
and your mobile device will take you to those cities’ mobile sites as well.
Access ShowUp.com anywhere & everywhere! Please, just don’t do it while you’re driving!
Cézanne – A Brilliant Example of Arts & Cultural Advertising
Posted by: | CommentsConsider the Phoenix Art Museum’s 1-minute Cézanne video REQUIRED VIEWING for everyone whose responsibilities includes the marketing of arts & cultural activities: http://www.phxart.org/cezanne/
It is profoundly simple – and stunningly effective. For 3 reasons, I hold this up as a BRILLIANT example of arts & cultural marketing:
- It speaks to prospective audiences regardless of whether or not they’ve ever heard the artist’s name.
- It doesn’t merely announce the exhibit – it advances an INDEPENDENT and COMPELLING reason to experience it.
- It pursues just ONE objective – that the viewer should know Cézanne as a “Great Innovator” in art – akin to the great innovators in society, music, literature, science.
Think that’s easy? With all due respect, take a look at how another museum presented their recent Cézanne exhibit: http://www.philamuseum.org/exhibitions/312.html. Typical. BORING.
Think that’s expensive? That they must have had a big ad agency produce this for them? Think again. Mark Patel, Phoenix Art Museum’s Director of Marketing & Public Relations tells me that this was written and produced internally – using on-line templates and royalty free images - on an incredibly modest budget. (How would you like it if we scheduled a “study session” with Mark to talk about WHERE TO FIND and HOW TO ACCESS such cool resources? “Leave a Reply” to this post and let us know if that’s something you’d value!)
Remember this exchange between Curly (Jack Palance) and Mitch (Billy Crystal) in City Slickers? It’s not just the ”secret of life” – it’s also the secret of truly effective advertising – which the Phoenix Art Museum has clearly grasped and from which we ALL can learn a lesson:
Curly: Do you know what the secret of life is?
[holds up one finger]
Curly: This.
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and the rest don’t mean sh**.
Mitch: But, what is the “one thing?”
Curly: [smiles] That’s what *you* have to find out.