Introducing: AUDIENCE WANTED
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For years, arts & cultural marketers have operated under the premise that the key to their organization’s success is to “pick the low hanging fruit.”
Personally, I have come to reject that premise.
Fundamental changes in personal interests & economics – coupled with advances in technology and social media – are radically transforming every aspect of why and how audiences choose to engage. There is no virtue left in the concept that organizations can “harvest” audience transactions rather than to cultivate meaningful and on-going audience relationships.
I could go on… And in fact I will!
ARTS JOURNAL has recently invited me to produce an on-going blog on the topic of Audience Development. You’ll find it here: http://www.artsjournal.com/audience/
If you’d like to be part of an on-going national discussion on the innovative future of how arts & cultural organizations are developing, cultivating, engaging audiences, I invite you to subscribe to AUDIENCE WANTED.
And to get you started, here are a couple of posts to help you get your 2012 off to a great start:
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