Announcing a New Service: It’s not “Ticketing” it’s CRM!

Alliance for Audience is delighted to announce a partnership with Patron Technology (the company behind the popular PatronMail system) to supply PatronManager CRM services to arts and cultural organizations in Arizona.

If you were around for the birth of Alliance for Audience & ShowUp.com, you may recall that we were preceded by more than two years of discussion by an ad-hoc group convened by the Arizona Commission on the Arts that came to call itself the Ticketing Tactics Task Force (or “TicTacs”).

I bring this up as a reminder that the desire to improve TICKETING processes for arts & cultural organizations was the very FIRST goal of this association – and it’s been a long time coming.

That time has arrived… and it’s far better than we ever dreamt.  Welcome to the world of affordable, web-based CRM for arts & cultural organizations:

PatronManager CRM is an all-in-one system that manages and integrates all your organization’s operations: ticketing, donations, correspondence, e-mail, and calendar.  It is not simply a ticketing system with a donation module bolted on. CRM stands for Customer Relationship Management and it represents an entirely new approach to managing customer relationships.  Key features include:

• Centralized information – Data is not scattered across multiple spreadsheets and documents. All the key information – tickets, patrons, donations, etc. – is stored in one central database that the entire staff can easily access.

• Affordability – For organizations that sell tickets, PatronManager CRM carries no annual fee, and for others it is priced so that arts and culture organizations operating on lean budgets can afford it.

• Web-based – Everything is accessible from a web browser. No software, hardware or IT staff is required.

PatronManager CRM was developed in partnership with the Salesforce.com Foundation, and was designed to meet the management needs and tight budgets of small and medium sized organizations; PatronManager CRM carries no annual fee for ticket-selling organizations and eliminates the complexity of software.

Alliance for Audience is partnering with Patron Technology to bring this sophisticated technology to Arizona – and with the benefit that the FIRST 15 AFA MEMBER ORGANIZATIONS to sign up for this service will incur NO SET-UP FEES.

We have arranged for a Patron Manager CRM representative to come to Phoenix & Tucson on December 6, 7 & 8.  To attend a live demonstration and discussion in Phoenix or Tucson, please contact Margaret R H Fallon, AFA’s Director of Services at

• 602-971-2223 x103 or
• MFallon@allianceforaudience.org  (please put “PatronManager” in the subject line)
  Times & locations will be finalized based on who signs up with Margaret.  (Each demo session lasts 90 minutes.)
• A limited number of travel grants are available to AFA member organizations wishing to attend from the Flagstaff and Prescott areas.

If you are unable to attend the live demonstration, please request a private on-line demonstration for you and your team by clicking here: AFA PatronManager CRM.