Is Arizona Ready for a List Collaboration? Are You?

In Los Angeles, information about arts and cultural participation is gathered and analyzed on more than 2.5 million audience households in a project called the Arts & Culture Census.   In Philadelphia, more than 150 organizations pool their audience information into a giant List Co-Op.    And in cities around the country, arts and cultural organizations are increasingly finding it opportune and valuable to create a high-level “information asset” that reveals incredible insights about audience participation.

On June 23rd & 24, Will Lester, Vice President of Target Resource Group (TRG) spoke to meetings convened by Alliance for Audience (with tremendous assistance from Vincent Vanvleet of Phoenix Theatre) about the opportunity to create such a list here in Arizona.

You’ll find pdf versions of Will’s powerpoint presentation HERE.  And notes on his presentation are HERE.  

For anyone who missed the meeting but is interested in learning more about participating in the creation of an Arizona List Collaborative, please write to me directly at MLehrman@allianceforaudience.org by August 5 and I’ll gladly arrange for you to participate in an on-line demonstration that will quickly bring you up to speed.

Also note that Dan Schay of Phoenix Theatre and I will be leading a discussion on this very topic at the Southwest Arts Conference on Friday July 30 from 3:15 to 4:30pm.  (Be sure to register to attend!)

For those of you who DID participate – please let me ask you to visit http://notes.allianceforaudience.org/ and “Leave a Reply” to this post – so that others may learn from your experience. 

 Thank you to all who participated – and to the many organizations that have already contacted me to say that they wish to be part of this new endeavor.