Archive for July, 2010

Jul
22

Remembering Joe Onofrio

Posted by: | Comments (0)

Just received this note from Gary Bacal, Managing Director of Center Dance Ensemble…
—–

Hi, Matt.

Did you know Joe Onofrio?  See Wednesday’s Arizona Republic obituary here:  http://www.legacy.com/obituaries/azcentral/obituary.aspx?n=joseph-onofrio&pid=144208331

As you can see he worked with and for just about everyone–and knew everyone.

When I first came to Arizona in mid-80s, and was working at ATC, four or five of us–I can’t remember all the players–got together in Tucson and put together an Arts Sampler–a package that got the buyer one ticket each to any performance of, as I recall, ATC (me), Ballet Arizona (Chuck Fischl), Arizona Opera (Joe),  the Tucson Symphony (Yvonne Tost Ervin) and I think an admission the Tucson Museum of Art.  We always talked about doing something like that for Phoenix , in fact talked about it a lot at the old Cafe Casino that used to be at 24th and Camelback next to Harkins.  And maybe a broader discount pass or system like ShowUp.com has.  But we never did because all had full-time commitments to our organizations–never broke free like you did from Scottsdale .  I know Joe was intrigued and pleased by the success and growth of ShowUp.

And I thought you’d be as intrigued and pleased to know there was the kernel of the ShowUp idea so many years ago.

 - Gary Bacal
————

I’m sorry to say that I didn’t know Joe – but I am truly touched by Gary’s note and his reminder that the work we all are privileged to do today – and the community in which we live – is built on the vision, efforts and spirit of so many capable and passionate people who preceded us.

To everyone who knew Joe, I offer my condolences for the loss of your friend and colleague.

When I asked Gary for permission to reprint his note, he replied, “Sure, Joe loves good publicity.”   Sounds like someone I would have really liked!

Categories : Uncategorized
Comments (0)
Jul
09

Ecstacy

Posted by: | Comments (0)

These are the kind of ”highs” that audiences crave:  

  • When the script, acting and set merge into an absolutely perfect DRAMATIC moment.
  • When an ideally-situated work of art leaves us BREATHLESS with its full force impact.
  • When we find ourselves PLUNGED into an immersive music experience.
  • When we just can’t stop SMILING.
  • When a child is CAPTIVATED by an experience that will surely be a cherished lifetime memory. 

Artists, curators, crews and artistic directors devote themselves to the CREATION of such moments (and manymore.)  It seems like the ENTIRE arts and cultural sector exists to support their efforts – for we know how challenging, elusive and truly extraordinary such moments are to achieve. 

So, having just encountered this video of one person’s “exquisite moment” – a hiker encountering a full double rainbow (click the link for the 3-minute video).  It sure gets my vote as the BEST ENDORSEMENT EVER for our National Parks. 

I’m left wondering:   What similar evidence exists that shows any audience member’s genuine, profound and personal joy with the kinds of experiences
they find in arts & cultural experiences?

Can you share an example that doesn’t just TALK about “transformative experiences” but ACTUALLY DEMONSTRATES it as vividly and honestly as this hiker’s video?  Please post your comments/links here:  http://notes.allianceforaudience.org/2010/07/09/ecstacy/

Categories : marketing
Comments (0)

In Los Angeles, information about arts and cultural participation is gathered and analyzed on more than 2.5 million audience households in a project called the Arts & Culture Census.   In Philadelphia, more than 150 organizations pool their audience information into a giant List Co-Op.    And in cities around the country, arts and cultural organizations are increasingly finding it opportune and valuable to create a high-level “information asset” that reveals incredible insights about audience participation.

On June 23rd & 24, Will Lester, Vice President of Target Resource Group (TRG) spoke to meetings convened by Alliance for Audience (with tremendous assistance from Vincent Vanvleet of Phoenix Theatre) about the opportunity to create such a list here in Arizona.

You’ll find pdf versions of Will’s powerpoint presentation HERE.  And notes on his presentation are HERE.  

For anyone who missed the meeting but is interested in learning more about participating in the creation of an Arizona List Collaborative, please write to me directly at MLehrman@allianceforaudience.org by August 5 and I’ll gladly arrange for you to participate in an on-line demonstration that will quickly bring you up to speed.

Also note that Dan Schay of Phoenix Theatre and I will be leading a discussion on this very topic at the Southwest Arts Conference on Friday July 30 from 3:15 to 4:30pm.  (Be sure to register to attend!)

For those of you who DID participate – please let me ask you to visit http://notes.allianceforaudience.org/ and “Leave a Reply” to this post – so that others may learn from your experience. 

 Thank you to all who participated – and to the many organizations that have already contacted me to say that they wish to be part of this new endeavor.

Comments (1)