You’re Invited to a June 24th Forum: Toward an Audience List Collaborative
ByAll Alliance for Audience member organizations are invited to attend an exploratory presentation and discussion:
- Date: Thursday, June 24
- Time: 8:30 to 10am
- Place: Playhouse on the Park at Viad Corporate Center, 1850 N. Central Avenue, Phoenix (just North of McDowell) Parking is accessible from Palm Lane on the North side of the building and will be validated!
- Welcome: Marketing Directors, CEO’s & General Managers, Box Office Managers, Development Directors, Board Members and everybody else from your organization who may be interested.
- There is NO COST to attend.
- Please RSVP all participants by registering here: http://audiencelist.eventbrite.com
Are you interested in growing your audience mailing list – and making it work more powerfully for you?
The arts and cultural communities in many communities – Denver, Los Angeles, Chicago, San Francisco, Pittsburgh, and Philadelphia (to name a few) have organized list collaborative efforts – sometimes also called “list co-ops”, “community databases” or simply “big lists”.
The time has come to explore how such an effort might work here in Arizona – and how it could streamline processes between organizations that already exchange mailing lists – while significantly enhancing efforts to preserve list privacy and security. Of even greater significance, such an effort should be able to provide macro-level reports that reveal the full extent to which the arts and cultural community serves resident households and help individual organizations better understand who are their own “best” leads.
In an effort to move this discussion forward, (and with the gracious help of Vincent Vanvleet of Phoenix Theatre) we have arranged for Will Lester of Target Resource Group (TRG) to meet with whoever may be interested to explain HOW such an initiative would/could work. (Marketing, Box Office, Development and Executive staff and Board Members will find this especially interesting – and you’re welcome to bring everybody else from your organization might be interested is WELCOME to attend.)
(As a side benefit, Will has also agreed to stay for an extra half hour (from 10 to 10:30am) to speak with anyone who is interested in learning more about TRG’s work with arts and cultural organizations in “Dynamic Pricing” – by which ticket prices can rise and fall based on demand.)
For additional information – or to receive NOTES from the meeting if you’re unable to attend, please contact Matt Lehrman at MLehrman@allianceforaudience.org.
Please also note that this “list collaboration” discussion will continue at the Southwest Arts Conference. Be sure to register! More information here: http://www.azarts.gov/swac/program/
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