Welcome Rachel LeBeau, Summer Intern
By · CommentsDelighted to help a student find their way into the Valley’s arts & cultural community and grateful for an extra pair of hands here in the office – Alliance for Audience is pleased to welcome Summer Intern, Rachel LeBeau who is going to help us innovate a variety of research & PR projects. She’s reachable at RLeBeau@allianceforaudience.org.
Hello! I’m Rachel LeBeau, Alliance for Audience’s summer 2012 intern. I am so excited about becoming a part of the team!
I am a native Phoenician and have always participated in and loved the arts community here. I just graduated this May from ASU with a B.A. in Spanish, and am excited to integrate and expand my passion for other cultures, non-profit organizations, and most importantly the arts.
I like to think of myself as a well-rounded art connoisseur, as I am passionate about art history and have dabbled in everything from singing and acting to ceramics to writing poetry. I love going to museums, galleries, and festivals, and want to share my enthusiasm with the community and encourage others to love participating in the arts culture, too!
I am excited to be a part of Arizona’s art scene and experience it from the other end. I look forward to interacting with all our members and learning from all of you.
This is going to be a great summer full of innovation and lots of new experiences! Thanks for welcoming me!
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Exit Interview: Richard Nilsen
By · CommentsAfter 25 years with the Arizona Republic, art critic Richard Nilsen has retired. His “Farewell to the Arts” appeared in last Sunday’s paper – and provides fascinating insight into just how far the Valley’s arts & cultural sector has grown – as seen by someone who has watched it incredibly carefully.
With heartfelt thanks for his years of service (including – and perhaps especially – for all those times when we vehemently disagreed with him), I am delighted to share this Exit Interview:
1. Over the course of an art criticism career spanning 25 years, are there any particular performances or exhibitions that stand out as being perfectly sublime experiences?
The final story I wrote for The Arizona Republic covers exactly this question … it specifically mentions things in Arizona and Phoenix that I have covered over the past 25 years. There are, however, a bunch of things I got to cover outside the state that should also be mentioned.
There was a time when The Republic regularly paid for reporters to travel for the paper. I used to go at least annually to New York, Chicago, Los Angeles or San Francisco to cover important art shows, and some of these were the most sublime experiences of my tenure.
I went to the Jackson Pollock show at MOMA, the Cezanne show at the Philadelphia Museum of Art, the Van Gogh show in LA, and my surprising favorite of them, a huge Audubon Show in Chicago that really blew my socks off.
There were also concerts that blew out my neural circuits: When in Chicago, I heard the Philadelphia Orchestra under Wolfgang Sawallisch play Strauss’s “Don Juan,” and the thrill — I can use no other word for it — of eight horns playing the big horn call in unison, changed my idea of the importance of live performance. I felt it through my fundament as much as heard it through my ears. It was a peak experience for me.
A few years ago, I had the opportunity to take an NEA fellowship in New York and in the span of 10 days heard so much good music, I almost overloaded. Among them were the Met production of John Adams’ “Doctor Atomic,” a couple of Prokofiev concerts by the Kirov Orchestra and Gergiev, and — this was almost as comic as it was sublime — the Israel Philharmonic playing the Tchaikovsky Fourth at Carnegie Hall with Gustavo Dudamel conducting. The sight of all those old Jewish guys, old pros who had played this music a billion times by actual count, all balding and gray and as jaded as an old pro can be, played like little boys opening their Christmas presents. Dudamel woke them up and it was a delight; it was as exciting as music can get.
Oh, and there were others: a recital by Maurizio Pollini in which he played all the Chopin Preludes in the first half, and finished up with both the Stravinsky “Three Scenes from Petrushka” and the Prokofiev Seventh Sonata. That was the most ambitious program I ever heard, at least until my NEA week, when I heard Jeremy Denk play the Ives “Concord Sonata” in the first half and Beethoven’s “Hammerklavier” in the second. I’ve heard Denk several times since then, and he is magnificent.
There are others, but I’m writing too long here. It’s my vice: I can’t comfortably be succinct. I expatiate. Ask my editors and watch their eyes roll.
I should also mention that before about the year 2000, about a third of my writing was about travel. I have taken many long trips on The Republic’s dime. Most gloriously was the time they generously gave me to drive from Laredo, Texas, to the Canadian border along the 100th Meridian, which was the traditional dividing line between the East and the West, the line that demarcated approximately the limits of rain: East of the 100th Meridian got more than 20 inches a year, west of it, fewer. I wrote an entire Travel section of the paper on that trip. And since I was already way up north, I came south again by traveling the length of the Mississippi River from Lake Itasca — its traditional source — to the Gulf of Mexico, and wrote three Travel centerpieces from that.
Other trips include driving from Tijuana to Vancouver up the Pacific Coast. I gleaned about 30 stories from that trip when I was writing a travel column every week, called “Being There.”
In 1988, I went to South Africa for the paper, and other trips that ended up as extended series of stories include traveling up the Appalachian Mountains from Georgia to the Gaspe Peninsula.
Overall, writing for The Republic has been a postgraduate course I wouldn’t have missed for the world.
2. How have you evolved most as a critic over 25 years? How have you most changed – and what has remained substantially the same?
“Panta Horein,” as Heraclitus said. “Everything changes,” it all flows. But although I have gotten more professional as a newspaperman, there is an unchanging core to my work. The single most central tenet is that it is all the same thing. When asked how I can possibly be an art critic as well as a music and dance critic, and an architecture critic and a film critic, the question does not make sense to me. It is all the same. All the arts are merely different vocabularies to discuss the same basic issues, and I am more concerned with those issues than with the vocabularies.
Sometimes I jokingly call what I write “Nilsenology,” because no matter if I’m discussing a local artist or a television sitcom or a writer like Mickey Spillane or the Iliad, the central message is, to paraphrase Al Franken from SNL: “How does this affect me, Richard Nilsen.” Everything I write is filtered through my sensibility. Not because I am egotistical, but because this is how EVERYONE filters the world, and I am merely modeling for my readers a way of approaching art. Really, the job of the critic is not to pass judgment — which history tells us is often wrong — but to model for readers a way to understand, think about and talk about art, which is infamously difficult to reduce to words.
Art has a central job to do and that is, to wake us up to a world we have been inured to through habit. It slaps us into consciousness like a doctor bringing a baby into the world. When the world becomes a routine, like driving to work every day so that we no longer notice the colors of the cars we pass, or the typography of the billboards, or the way supposedly straight gridlike streets are actually not quite perfectly lined up, then art can blow into our faces and pull us out of our lethargy and dream. Because, as I’ve said many many times over the years, every bush is the Burning Bush.
3. Having read your opinions and followed your critiques for many years, a lot of people think they understand you pretty well. What is something about you personally that avid readers would be surprised to discover?
I’m not sure anything would surprise them. I live a pretty ordinary life. I suppose most people don’t know I used to work at the zoo in Seattle, or that I once lived for a year in a coal bin, but that is pretty much standard fare for my biography. They might not know I used to be a Black journalist, that is I wrote for and edited a weekly Black paper in Greensboro, N.C., “The Carolina Peacemaker,” where I not only wrote the editorials advising the African-American community in Greensboro on who to vote for, but I also wrote “The Kitchen Magician” cooking column and the “Dear Carol” advice to the lovelorn column — which I wrote from the point of view of a militant Black feminist, and for which I not only wrote the answers, but wrote the letters, too. That was great fun. Later, I worked also for “The Winston-Salem Chronicle,” the Black paper in that city. I knew about rap music when the rest of White America still thought the word described what nuns did to knuckles. They may also not know that I once taught police cadets how to photograph crime scenes.
Oh, and I once jumped off the Empire State Building. Admittedly, it was from the first floor, but not too many people can say that.
4. If you could send a Tweet (limit 140 characters) back in time 25 years to the Richard Nilsen who was just starting his career at the Arizona Republic, what would you write?
I wouldn’t tell him anything: He needs to find it out for himself.
5. Thinking about Richard Nilsen’s “Greatest Hits” – of what specific reviews, articles or interviews from your career with the Arizona Republic are you most proud and why?
The stories that I am proudest of are probably not art stories at all. I once spent time alone north of the the Grand Canyon in an area so unpopulated, the nearest person to me was at least 20 miles away, and wrote about what I learned from that experience. It took me on a voyage not only to a remote space, but a remote depth inside me that flipped inside out to be the farthest reaches of the cosmos. Along with being awaked by a hoot owl outside my tent. I loved that story.
My most anthologized story online is one I wrote about animal rights, (one version can be found HERE.)
And I wrote a long rumination on morality, with a slap on the cheek to Bill Bennett, that challenged the idea that morality devolves from “rules” but rather stems from the imagination and compassion.
Oh, and the story about washing dishes is one several people continue to bring up, although it was written some 20 years ago. It can be found, with some other stories on a website called richardnilsen.com, which, by the way, I had nothing to do with. I don’t know who created this site, but it contains a selection of some of the stories I’ve written (I do have my suspicions as to who the guilty party is, but I don’t know for sure).
I had a story that explained why Chase Field (then Bank One Ballpark), like so many new baseball fields, is oriented the wrong way celestially, and another that explained how becoming president of the United States may have more to do with DNA than we think: 20 percent of our presidents have been related to other presidents, and if you expand the relationships to third, fourth, and sixth cousins, the number grows to nearly 60 percent.
The three-part travel story about the Mississippi River is one of the best things I’ve done. In general, I think I may have been a better travel writer than art critic. I loved writing about travel, although my approach to it had nothing in common with the standard “Places to go, things to do” stories, and was just another extension of Nilsenology.
For a couple of years, my editor prompted me to write a series of “Arts 101″ stories, with huge maga-packages about opera, ballet, jazz, film scores, architecture and many other topics that attempted to get at the nugget of each subject and make it comprehensible in direct language. I did perhaps 25 or 30 of those 101 stories, including some oddball ones, such as “Typography 101,” “Landscape Architecture 101,” and “Glass Art 101.” Several of those, or at least pieces of them, are included at richardnilsen.com. (Again, I did not post this website and have nothing to do with it, but I am tickled it exists).
As for links, I don’t know of many. You can find my film reviews under my name at rottentomatoes.com. But most of my stories, like all daily journalism, is best found at the bottom of canary cages, and any links to the newspaper’s digital morgue costs outsiders money to access.
6. What concerns do you have for the future of arts journalism given how the business is so rapidly and profoundly changing?
I’m getting out of the business at the right time: There doesn’t seem to be much future for newspapers, or for newspaper criticism. (By the way, I want to say a good word for newspaper criticism: There are those who disparage daily journalism as not “real” criticism. I remember an academic back in Virginia, where I first wrote art reviews for The Virginian-Pilot in Norfolk, and at a panel discussion she haughtily told the audience that newspaper writing wasn’t criticism, but merely reviewing, that criticism required at least 15 pages to do. I, on the other hand, remembered Percy Shelley, the poet, once explaining that great criticism need not take more than a sentence, if it’s the right sentence. I’m with Shelley on this one. And reading those 15 pages by that academic was too much like eating an old mattress.)
But, newspapers are dying, and blogs are metastasizing and the future of criticism looks like it’s open to anyone. Currently, the received wisdom is that this is a good thing, that democratization can only be a plus. I’m not so sure. In the snowstorm of blog criticism, there is so much tendentious writing, and so little way to separate the wheat from the chaff, that many of us are put off even trying to find an intelligent source of online criticism. Most of it never rises above the level of T-shirt slogan or bumper sticker. And those blogs by established names, such as Alex Ross, are written by those who have proven their bona fides in print. Their online presence is more tail-of-the-comet.
Not everyone with an opinion is a writer; and not everyone who can write well has an opinion (just ask a dyed-in-the-wool reporter sometime for an opinion and enjoy the blank face). The combination is essential. I was just born that way: Being a critic was never something I did, it was always something I was.
7. Thinking about the growth of the Valley’s arts & cultural scene over the last 25 years, what are some of the changes about which you’re most gratified and proud?
How about, Cowboy Artists of America no longer shows at the Phoenix Art Museum? I take no credit for that, but I do take some pleasure in having outlasted them. Now, I can depart in peace.
But seriously, the major arts institutions have grown significantly in that quarter century. The symphony is better and more professional than it ever was; the art museum has gone through several major expansions; the Heard Museum as well. We have SMOCA now and the ASU Art Museum has grown from a tiny pet project by the late Rudy Turk, into a great academic art museum, which tackles some of the knottiest problems of contemporary art and culture.
And the ballet has grown into one that warrants coverage by the New York Times. Ib Andersen took a very good ballet company, bequeathed to him by Jean-Paul Comelin and Michael Uthoff, and made it a great company that major talents want to dance for. I feel better about the future of ballet in Phoenix than for any other major performance company.
And although it hasn’t been my main focus, Phoenix has become a great place for theater. For more on that, talk to my compadre, Kerry Lengel, who remains at The Republic, playing “Nearer My God To Thee” on the deck.
Finally, the level of art produced in the city has jumped significantly. The artists here are less provincial, less amateur than they used to be (admitting that there is still a lot of goo being produced here by those who think it’s cutting edge to make torn-paper collages or cartoon-character political paintings). The number of blue coyotes in cowboy boots is WAY down.
I take no credit for any of this: It is a natural evolution for a city that is growing as Phoenix has. I have always said that no one reads my reviews except the artists and their mothers. I don’t feel as if my tenure has made any significant difference other than the fact that a daily newspaper thought it important enough to cover art and culture that they hired me. Sadly, that attitude seems as antique as typewriters and home cooking.
8. If you could have dinner with any 3 artists from history, who would you invite and why?
Jim Waid, Marie Navarre and Mayme Kratz. Because they are still alive. And even if Rembrandt or Hokusai or Praxiteles were still alive, I don’t speak Dutch, Japanese or Greek. Oh, but wouldn’t it be a great table with spaghetti all around and a good red table wine, and bring in Anne Coe, and Kate Breakey and Mark Klett. Send out an RSVP to Steve Yazzie, Peggy Doogan, Mat Moore and Annie Lopez.
And I wouldn’t want to leave out Jeff Falk, Annie’s husband and my favorite thorn. Falk once sent me a piece of coal at Christmas after a bad review I gave him. And my favorite hate mail of all time came from him: He sent me one of those plastic toy food things that kids play with nowadays (a trend I will never understand). He sent me a plastic sandwich on which he wrote “This is art.” Inside was a slice of plastic balogna on which he wrote “This is your opinion on art.”
Oh, and Jim White. He always livens up a party.
What a great meal that would be.
I did once take Richard Avedon out for lunch at Eliana’s Salvadoran restaurant. He’d written me a letter after a review I’d given his Whitney show in New York, and he was in Phoenix to photograph boxer Oscar de la Hoya for the New Yorker. He was a delight and a real mensch.
But too often, talking with a big name — whether it’s Philip Glass or Larry Rivers — is too much just “Ooh, I’m your biggest fan” crap, and the poor artist involved doesn’t really want to spend time with a stranger. He’d rather be making art or drinking with friends.
As for James Turrell, he’s a great artist but I’ve had dinner with him and he’s not a great conversationalist. He doesn’t have to be.
9. Rumor has it you’ll soon be moving to North Carolina. Why there?
My wife and I are moving to Asheville, N.C., in the next month or so. We met in the Blue Ridge some 30 years ago and we miss the Eastern mountains. Besides, our daughter and twin granddaughters live there now, and we’ll be happy grandparents. We found a house there about a hundred yards from the Blue Ridge Parkway in East Asheville. Asheville, by the way, like Austin, Texas, is a blue city in a red state.
10. You’ve used some pretty big vocabulary in your pieces over the years and rumors persist that you actually invented a number of those words and somehow maneuvered them past your editors. Is there any truth to that and will you now tell that tale?
Without sounding too disingenuous about this, I’ve never been aware of using an exceptional vocabulary. I just use the words I know. It is true that I love words and especially love the fine shades of meaning between them — I’ve always said there are no synonyms in English, each has a particular connotation that comes in handy at just the right time. But it has been made clear to me that, yes, sometimes I exceeded the mandated sixth-grade vocabulary that is supposed to be the standard for newspapers in America. I hope I’ve never used a word just to show off, but have used any word because it means just what I need it to mean in a particular instance.
It is obvious, also, that the copy editors at The Arizona Republic have been kindly indulgent to me and let me get away with murder. For that, I am grateful. A part of journalism few civilians understand is the importance of copy editors (and page designers, too) to making a story successful. I have always valued the work of the copy editors who have worked on my stories. They have saved my butt many times when I’ve had a slight case of brain freeze and written that Abraham Lincoln was the president of Liberia or something.
That doesn’t mean I haven’t had my fun with them. There was a period of six or seven months back in the late 1980s, when, as a kind of game, I included a made-up word in every story I wrote, just to see if I could get it past the watchful eyes of the copy desk. I am proud to say, every single one of them made it through. The words I made up were usually onomatopoetic or derived from common Latin or Greek word roots, so they could be easily understood, or at least, the context I put them in made them clear. But after six months of doing this, the edge of the joke wore dull, and I stopped doing it. At some point, I believe, the copy editors just threw up their hands and surrendered.
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Arizona Community Database Tops 1 Million Households!
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With the recent addition of the Phoenix Zoo to the Arizona Arts & Cultural Census/Community Database the total database now stands at 1,036,708 households (with information compiled from 57 arts & cultural organizations).
A quick check of the US Census reveals that the State of Arizona is home to a total of nearly 2.25 million households – which means that the Community Database now tracks 5 years of arts & cultural participation encompassing 46% of ALL Arizona households! (We’re working on getting just the Maricopa County figures for you – but expect the household participation can now be documented at well over 50%.)
Here’s a statistic that should jump out most of all…
Just 20.81% of the households in the database appear in more than one organization’s database.
What does THAT tell you about the opportunities for collaboration and cross promotion within the arts & cultural community!?!
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The Arizona Arts & Cultural Census/Community Database is a secure and confidential means for participating organizations to analyze patterns of audience participation among Arizona arts & cultural organizations. For more information about participating, contact Matt Lehrman at MLehrman@allianceforaudience.org.
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Thank You for Supporting Alliance for Audience!
By · CommentsAlliance for Audience is delighted (and relieved!) to announce that more than 400 Fans, Followers & Friends of ShowUp.com and Culture Pass (including many colleagues and member organizations) contributed to help us achieve last week’s critical “All-or-Nothing” fundraising goal!
THANK YOU! We are profoundly grateful for your enthusiastic support and look forward to the continued opportunity to be of service!
Along with their pledges, many people sent encouraging words. Many praised the services we offer – but one very special note, which I am honored to share with permission of the author, touched us especially deeply.
In the midst of incredible stress that affects EVERYONE working in the arts & cultural sector these days, we are reminded that our work is not merely about budgets or tickets or technology, but about the capacity of the whole arts & cultural community to be DEEPLY MEANINGFUL to the audiences we serve:
Being on a very small fixed Social Security Income of $960.00 a month it is very difficult just to meet the few obligations we have. There is never enough to do much extra, if we get something we have used that money to see live performances by getting some great deals through your efforts. You have put smiles on our old faces many times in the past and when we get an occasional visitor from out of town and they ask us what is fun to do, we always look up things to do in your website.
So, since we believe that everything will work out just great we want to pledge $100.00 which is a really big deal for us and an honest sacrifice because we want to allow the opportunity you offer to continue so others will be able to enjoy the incredible service you offer. So if everything goes well, just send me an email and I’ll get a check off to you immediately.
May God Bless your efforts and may He provide all of your needs plus many more.
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Richard Nilsen Retires from The Arizona Republic
By · CommentsAfter 25 years with The Arizona Republic, arts journalist Richard Nilsen has retired, as of yesterday.
This news, we just learned from Kerry Lengel’s Stage Door blog and it deserves to be shared throughout the entire arts & cultural community.
It immediately prompts 2 significant questions:
- How might we say THANK YOU to Richard Nilsen for his great body of work as an art critic and journalist for the Arizona Republic?
- What is the Arizona Republic’s plan to SUSTAIN arts & cultural coverage and criticism in the wake of Richard Nilsen’s departure?
Please contact Matt Lehrman at MLehrman@allianceforaudience.org if you’d like to be involved in addressing either/both questions.
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Progress Report on AFA’s “All or Nothing” Campaign
By · CommentsCan the arts & cultural community raise $16,125 in 5 days?
Well, look at what you have accomplished so far: You’ve raised $58,875 (78.5%) toward Alliance for Audience’s All or Nothing goal of $75,000.
Your support has been highly encouraging since my April 9th post when I reported of Alliance for Audience’s April 25th deadline for a fundraising drive to provide urgently needed financial stability as we work to re-configure AFA’s business model and technology capacity.
In an All or Nothing effort, every single dollar matters. Will you help?
The progress to date is thanks to the generous pledges of a wide range of individuals, member organizations, corporations, foundations and philanthropists – for whom we are profoundly grateful.
Please know that your pledge of support is still most welcome, too. Whether $10, $100, $1,000 or whatever amount is convenient for you, your support is very much appreciated.
To pledge, simply send an e-mail to Matt Lehrman at MLehrman@allianceforaudience.org containing your name, address & pledge amount. When we reach the $75,000 goal, we’ll send you an invoice for immediate payment. (And if we fail to achieve that goal, we’ll let you know that your pledge has been “released.”)
Please let us hear from you ASAP! It is vital that we receive your conditional pledge of financial support before the April 25th deadline.
CLICK HERE to see the original message announcing this All or Nothing effort.
Again, thank you for your consideration.
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Erika Sung is an ASU doctoral student in community resources and development where she focuses on non-profit management. Her analysis of the Arizona Arts & Cultural Census/Community Database is underwritten by a grant from the Lodestar Foundation.
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In the Greater Phoenix region, the category of “performing arts centers” reflects the concentration of a wide variety of arts and cultural activity into a single venue/organization. The audiences of such performing arts centers accounts for a large portion of the community database in Arizona.
Today we will look at types of paid patronage based on the transactional data from 2009 to 2011 supplied by performing arts centers in the Community Database. As of 2012, a total of eight performing arts centers joined the Community Database to share their data. (However, among them one performing arts center newly joined, so there was not enough data for that performing arts center to catch up). Therefore, this analysis is based on the transactional data from the seven performing arts centers.
The community database recognizes four types of buyers: donor, member, subscription, and ticket purchase. To explain briefly, a donor is a patron who has made a contribution that is mostly philanthropic rather than a purchase. A member is a patron who pays membership fee entitling the patron to certain benefits such as member discounts and so on. Subscription means the single purchase of multiple event tickets over the course of a season. Lastly, ticket purchase is the basic behavior of paid patronage. It can be a single purchase or a group purchase for a performance.
Look at the graph below. In the data analysis, the transaction of ticket purchase represented the majority of all. In 2009, it accounts for 75%; since then, the proportion of ticket purchase type has gradually decreased. However, this is still consistent with the common patron behavior within performing arts centers. On the other hand, it is interesting to note that the number of subscribers is gradually increasing in the last 3 years. As of 2011, subscribers accounted for 44% of patrons’ behavior, an increase of 19.27% over past two years. Whether that is a real trend (which would run counter to national trends that suggest an erosion of series purchasers) - or an effect of the way data was originally coded – it is fascinating to contemplate what the rise of such steadfast patrons might mean.
Rather than take this analysis as the definitive & final word – it would be prudent for organizations to re-visit their own data and ascertain whether this analysis correctly reflects their own experience.
Even though the percentage of donors and members in this data shows small amounts, they also appear to be growing little by little.
Also, many numbers of arts performing centers do not provide donors and members data, and several dominant performances or venues cover a large portion of patrons. Therefore, I don’t think this analysis represents the full extent of the situation of each performing arts center. However, while there were ups and downs over the last three consecutive years, ticket purchase and subscriptions remained at relatively stable levels – and that has the very real possibility to generate sustaining revenue for organizations.
Community Database: Who buys performing arts tickets?
By · CommentsErika Sung is an ASU doctoral student in community resources and development where she focuses on non-profit management. Her analysis of the Arizona Arts & Cultural Census/Community Database is underwritten by a grant from the Lodestar Foundation.
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Previously, we examined the transactional data of performing arts centers to figure out the majority types of buyers: donor, member, subscriber, and single or group ticket purchaser. The result confirmed that the transaction of single or group ticket purchase represented the majority of all as expected. This week, we will narrow it down to single or group ticket purchasers, since they have the potential to become loyal concert and event attendees.
First, let’s consider overall gender difference. The Community Database reports females show slightly more active ticket buying behavior than males. Let’s look at the graph below. Females represent 52%, which is 4% higher than males. However, a more important point for meaningful analysis here is age difference not gender difference. It will be worthwhile to look at the ticket buying power depending on age increments.
The following graph is grouped by age in 10 year increments. People in the range of age 45-54 account for 22% of the total, and the next largest age group is 55-64, indicating 21%, only 1% less than the age 45-54 age group. Therefore, we can say baby boomers (age 45-64) are the backbone of performing arts centers. Further, those over the age of 65 still show strong ticket buying power relatively; for example, the 75+ age group represents 8% of ticket purchases, and it is still greater than the ticket power of population in the range of age 18-24, representing only 6% of ticket purchases.
I am not so surprised by these results. Whenever I attend a classical music concert, there seems to be many more older people than younger people, relatively speaking. This may be because potential ticket buyers in younger population don’t have the income to purchase as many tickets as older, presumably more moneyed buyers. Then, will proportion of current younger population (age 25-34) be increased to the current proportion of middle-aged group (22% of the total) when they are entering “middle-age”? It is not an easy question to answer. Encouraging younger generation participation is still a huge issue that we must address. Also, we must consider how to induce current middle-aged single or group ticket purchaser to be a subscriber, member, and by extension, donor. Having a stable and dedicated group of attendees is essential to sustaining and developing performing arts facilities- “sustainable” revenue.
ALLIANCE FOR AUDIENCE’S NEXT GENERATION: All or Nothing
By · CommentsThis is the MOST IMPORTANT message I have ever sent to the membership of Alliance for Audience.
Alliance for Audience must secure $75,000 in pledges no later than Wednesday, April 25. Below you’ll see that we are already 44% of the way to that goal – but we need every bit of help we can to get there.
To make a pledge of $10, $100, $1,000 or any amount, simply e-mail Matt Lehrman at MLehrman@allianceforaudience.org.
All pledges are considered CONDITIONAL upon achieving the total goal – which means you’ll only receive an invoice if/when we surpass the goal of this campaign.
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Introduction: Why Alliance for Audience Exists
Ten years ago Alliance for Audience (AFA) was organized as an independent 501(c)3 non-profit organization to help Arizona’s arts & cultural organizations work together to achieve mutually important audience development objectives.
Three “needs” powered our formation:
- Genuine discomfort in reconciling the need for long-term audience development amidst scarce time and resources,
- An imperative for innovation toward the goal of raising the sector’s public visibility, which, in the past decade has largely meant pursuing on-line presence,
- A new and genuine sense of community spirit as regional (and later, statewide) arts & cultural leaders in a post-9/11 world recognized the opportunity to pursue shared goals beyond the capacity of any organization to achieve alone.
Today, those needs still resonate. If anything, they have grown larger in the face of rapid technological advancement. But at the same time, enormous budgetary pressures have pressed organizations of every size, genre and maturity into (at worst) survival mode and (at best) reinvention mode.
In an effort akin to replacing the engine of an airplane while it is in flight, the Board and Staff of Alliance for Audience has been working with an independent consultant (under a planning grant from the Virginia G. Piper Charitable Trust) to devise a specific, feasible and highly-impactful plan to substantially upgrade the business model and technology-leadership capacity of Arizona’s only organization dedicated to driving “audience development” for the whole arts & cultural sector.
Background
Alliance for Audience has accomplished much since its formation in 2003:
- Incorporating Alliance for Audience as the platform upon which to advance the on-going work of collaborative audience development,
- Creating the ShowUp.com brand identity to represent the breadth of Arizona’s arts & cultural offerings,

- Launching the ShowUp.com service as the Valley’s definitive calendar of arts & cultural events,
- Creating a Ticket Marketplace to gather & sell last-minute discounted show tickets, (like the famous TKTS booth in New York’s Times square, but conducted entirely on-line),
- Instituting a ShowUp for Fun initiative which extends special benefits to invite arts & cultural participation of 1) Arizona school teachers and 2) members of the military, veterans and their families,
- Administering Culture Pass which AFA has expanded into 37 library branches at 9 Valley library systems and has opened free access to regional museums and cultural destinations for nearly 300,000 people,
Creation of the Arizona Arts & Cultural Census and Community Database – a secure and confidential means to analyze and affect patterns of audience participation throughout the State of Arizona. (The database presently tracks more than 808,000 unique Arizona households – a remarkable 36% of all Arizona households.)
Going Forward
The business model and technology-leadership plan that the consultant has helped us develop is specific, practical and highly-innovative that works in two key directions:
- To dramatically expand the “footprint” of ShowUp.com’s content by entering into content-supplying & co-promotional relationships with a variety of broadcast, print and on-line media companies; and
- To significantly upgrade the technology of ShowUp.com so that it can serve as a compelling, authoritative & multi-directional social-media platform for on-going engagement with & among audiences – one that is powered by an intelligent, intuitive & real-time audience participation database
These concepts have the potential AND INTENT to be transformational for Arizona’s arts & cultural sector and the exploration of these concepts deserves discussion greater than can be explained in this summary. Please know that we look forward to offering the member organizations and stakeholders of Alliance for Audience as close connection to these exciting and on-going innovations as you might wish.
The core concept of this plan has already been enthusiastically and unanimously ratified by the Alliance for Audience Board of Directors.
What Alliance for Audience needs now is the TIME to work out the details of that plan. And in this case, time really does equal money.
Alliance for Audience seeks immediate capacity-funding of at least $75,000. The purpose of this effort is to provide some level of financial stability for the next 10-12 months while we finish developing the details of that plan.
For too many months, Alliance for Audience has been consumed with its critical budget and cash-flow challenges. The Board of Directors and I have concluded that breaking that cycle is immediately critical to the organization’s re-invention.
We are not merely applying a temporary band-aid to a chronic problem. This capacity-funding is Phase I of a thoughtful and strategic effort to reverse a downward slide brought on by a slowing economy and increasingly rapid technological advancements.
In endorsing the new technology/business plan, the Board of Directors sent a strong message that Alliance for Audience SHOULD continue to exist. Its collaborative audience development mission is important and the arts & cultural community we serve wants and needs the services that we supply.
To emphasize the priority of this effort, the Alliance for Audience Board of Directors has called for an “All or Nothing” fundraising effort that seeks $75,000 in pledges by Wednesday, April 25.
This “All or Nothing” effort asks for contingent pledges. Thus, if we fail to achieve that $75,000 goal, then all pledges are released and everyone is “off the hook.”
However, in the event of failure, the Alliance for Audience Board of Directors will consider other options – which may include the organization’s cessation of operations.
Please let me emphasize that shutting down Alliance for Audience is not what the Board of Directors, or I, or anybody wants to do. But the present situation is unsustainable and demands this level of immediate attention.
Achieving this funding goal buys Alliance for Audience the 10-12 months needed to fully focus on re-inventing its business model & technology-leadership capacity.
Alliance for Audience has, so far, secured $33,000 of pledges – which puts us just over 44% toward goal.
It deserves noting that this financial situation would have been even greater, if not for the generous contribution of discount tickets made available by nearly 30 organizations which permitted Alliance for Audience to sell on their behalf via our Ticket Marketplace. YOUR willingness to step up in support of Alliance for Audience is a strong indicator of the leadership value we bring to the sector. We are profoundly grateful for your continuing engagement and trust.
A Community of Support
Already, this specific effort has received pledges of support from Wells Fargo Bank, the Arizona Community Foundation, The Lodestar Foundation, Hensley & Company, as well as by numerous individuals from among the Alliance for Audience Board of Directors and the member organizations and constituencies we serve.
Regardless of the amount, every pledge matters.
If you’re willing to make a conditional pledge of $10, $100, $1,000 or more – THANK YOU!. Please simply send an e-mail to Matt Lehrman at MLehrman@allianceforaudience.org containing your name, address & pledge amount. When we reach the $75,000 goal, we’ll send you an invoice for payment. (And if we don’t, then we’ll let you know that your pledge has been “released.”)
It is important that we record these conditional pledges of financial support as quickly as possible – with an eye on that critical April 25th deadline.
Conclusion
Thank you for your willingness to consider supporting Alliance for Audience as an investment in the restoration and future vitality of Arizona’s entire arts & cultural community and its connection to the people of our regional and statewide community.
Please contact me at 602-971-2223 x101 if I may provide any additional information or assistance.
Sincerely,
Matt Lehrman
Executive Director
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Announcements & Invitations
By · CommentsIn response to requests for help in sharing information AMONG Alliance for Audience member organizations, we are pleased to begin a new weekly post of assorted announcements & invitations.
Going forward, we’ll publish these announcements every Wednesday (with information received as of Monday at 2pm) Simply send your announcement of 100 words and logo to MLehrman@allianceforaudience.org.
And special thanks to our friends at Arizona Broadway Theatre for helping us figure out how to do this expeditiously. For their leadership, they get the privilege of being SOLO FEATURED in this inaugural announcement:
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Searching for a venue for your theatre troupe, dance company or concert act? Look no further than Arizona Broadway Theatre, the pride of Phoenix’s West Valley.
Home to year-round, award-winning musical theatre, the state-of-the-art facility boasts technical prowess and generous accommodations that can cater to acts of all sizes. Ample parking and on-site culinary staff contribute to the appeal of Arizona Broadway Theatre, named one of Arizona’s top-ten concert venues by Ranking Arizona 2012.
Arizona Broadway Theatre offers competitive pricing and has limited availability, so don’t wait in the wings — it’s best to act now!
For more information, contact Phil Richardson, Production Manager, at phil@azbroadwaytheatre.com.
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